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FOR IMMEDIATE RELEASE Contact:
Sarah Youngbauer
Ruder Finn
(415) 348-2724
youngbauers@ruderfinn.com
ALL-AMERICA ROSE SELECTIONS 2007 AWARD-WINNING ROSES IN 118th ROSE PARADE
Country’s Best New Roses Work the Red Carpet and Get the Celebrity Treatment
Beginning at 8 a.m. PST on Jan. 1, 2007
SAN FRANCISCO, Dec. 27, 2006 – For the second consecutive year, All-America Rose Selections™’ (AARS™) annual award-winning roses will make their debut in the Rose Parade on Jan. 1. The 2007 award-winners will be officially unveiled on the Bayer Advanced™ Red Carpet of Roses float, which will also feature a record 50 different varieties of roses including celebrity roses and past AARS award-winners.
The three 2007 award-winners to be featured on the Bayer Advanced float are Moondance™, Rainbow Knock Out® and Strike It Rich.™ They excelled during two years of testing against 15 criteria including ease of maintenance and disease resistance in the world’s toughest rose trial. The AARS “award-winner” distinction is recognized as one of the most coveted awards in horticulture. Visit the AARS Web site www.rose.org for more information.
Glendora, Calif. resident, Chris Greenwood – one of the official AARS test judges who works tirelessly to help select the annual award-winners – will be riding on the Bayer Advanced float. He is the first AARS judge in parade history to share the route with AARS award-winners he helped select.
“Since 1890, the Rose Parade – the oldest annual parade in the U.S. – has brought together people of all ages and backgrounds,” said All-America Rose Selections president Steve Hutton. “As we head into our 69th year we are proud to be a part of it again, and we thank Bayer Advanced for featuring the 2007 AARS award-winning roses on their record-breaking float.”
The 2007 AARS award-winning roses are:
- Moondance, an extremely vigorous, tall and well branched floribunda with large trusses of creamy white, beautifully formed flowers contrasted with very glassy, dark green foliage.
- Compact and even more floriferous than Knock Out®,its famous predecessor,
Rainbow Knock Out is resistant to rust and mildew and will perform well in any North American garden, offering a nice display of hips late into the season to complement the late fall blooms.
- Strike It Rich, a 21st Century version of the classic 1950 AARS award-winner, Sutter’s Gold, has the spicy fragrance, long elegant buds and tantalizing color of its ancestor, but boasts longer lived gold, orange and red blend flowers offset by very dark green leaves and red stems.
The 2007 award-winners are available for purchase in select catalogs and at retail garden stores nationwide. Visit www.rose.org for information on where to buy in your area, images and more information. When buying roses, look for the AARS rose logo to ensure you are buying the best.
About All-America Rose Selections (www.rose.org)
AARS is a nonprofit association of rose growers and introducers dedicated to bringing exceptional, easy-to-grow roses to gardeners across the county. AARS operates the world’s most rigorous plant trial program via a network of more than 20 official test gardens throughout the country and representing all climate zones. This sophisticated evaluation process results is a new crop of AARS winning roses each year, guaranteeing that only the best make it into your garden. AARS strives to identify roses that are easy to grow, and evaluates plants on more than 15 qualities, including disease resistance, vigor and fragrance.
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