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Ruder Finn
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DOCUMENTARY FILM "LOVE AT FIRST SIGHT: AMERICA’S AFFAIR WITH THE ROSE"
OFFICIALLY RELEASED BY ALL-AMERICA ROSE SELECTIONS

Meet the People, the Stories and the Secrets Behind the World’s Most Passionate Plant

SAN FRANCISCO, Oct. 17, 2006 – The worldwide movie premier of Love at First Sight: America's Affair with the Rose captivated more than 400 garden writers and horticulture industry leaders at the 2006 Garden Writers Symposium in Valley Forge, Penn.  Now, the striking 26-minute documentary film – which will appeal to people of all ages and levels of gardening experience – is available in DVD format for purchase at www.rose.org for $7.00.

Love at First Sight looks at our national flower through the eyes of the world's top breeders and the All-America Rose Selections™ (AARS™), a non-profit organization devoted to roses.  The film reveals the secrets behind the blooms, and the painstaking work that goes into creating a plant that will flourish in today’s low maintenance gardens.  Audiences will meet the hybridizers behind the next generation of roses, learn what it takes to win the toughest plant trial on earth, and marvel at the escape of a rose named ‘Peace’ from war torn France.

“There are remarkable stories of creativity, passion and survival behind American roses,” noted Steve Hutton, board president of All-America Rose Selections.  “Not many people realize that a fine wine is grown, bottled, aged and consumed in the time it takes for a AARS winning rose to come to market.  This film educates and entertains; and we hope that it gives people new interest and appreciation for roses.”

Visit www.rose.org to purchase the documentary via PayPal, or send a check or money order for $7.00 made payable to
AARS - 388 Market Street, Suite 1400 - San Francisco, CA 94111. This fee covers the cost of shipping and handling.  AARS will discount bulk orders of 10 or more, charging only $5.00 per DVD.  

About All-America Rose Selections (www.rose.org)
All-America Rose Selections is a nonprofit association dedicated to the introduction and promotion of exceptional roses.  Since 1938, the AARS trial program has encouraged the rose industry to improve the vitality, disease resistance and beauty of roses for American gardens.  Today, the AARS testing program is one of the most successful and highly regarded of its kind in the world, having brought to the forefront such roses as Peace, Mister Lincoln, Knock Out and Julia Child.