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Contact:
Alexandra Withrow
Ruder Finn/San Francisco
(415) 249-6760
withrowa@ruderfinn.com
ALL-AMERICA ROSE SELECTIONS GIVES INDEPENDENT GARDEN CENTERS
A NEW WAY TO STOP AND SELL THE ROSES
Customized point-of-purchase materials showcase AARS 2006 winners and drive sales
SAN FRANCISCO, Feb. 27, 2006 – All-America Rose Selections (AARS™) is now offering high impact point-of-purchase display materials in an effort to help independent garden centers (IGCs) and nurseries successfully market and sell the annual AARS winning roses, beginning with the 2006 winners – Julia Child, Rainbow Sorbet™, Tahitian Sunset™ and Wild Blue Yonder™.
Attention grabbing, easy-to-install and affordable, these signs come in three unique formats, each featuring photography of the current winners. Made from weather-resistant materials and designed to make set-up a breeze, there are a variety of layout options to meet every IGC’s marketing needs. As added incentive to participate in the program, AARS is offering IGCs a 50 percent co-op discount on the first order at the time of purchase, and each sign is co-branded with the center’s logo.
“Our winners are always a popular choice for people’s gardens,” says AARS president Steve Hutton. “Now, this new customized signage will help garden centers showcase the 2006 winners while making it easier for people to learn more about these award-winning roses.”
In anticipation of the 2007 season, AARS plans to introduce a similar program to help with visibility for next year’s winners later this spring.
The 2006 AARS winners made history by being featured in the Pasadena Rose Parade for the first time ever this January. They are also among fewer than 200 unique roses recognized by AARS since 1938, and only 34 in the last ten years.
To place an order, call New Growth Marketing at 1-877-752-3030.
About All-America Rose Selections (www.rose.org)
All-America Rose Selections is a nonprofit association dedicated to the introduction and promotion of exceptional roses. Since 1938, the AARS trial program has encouraged the rose industry to improve the vitality, disease resistance and beauty of roses for American home gardens. Today, the AARS testing program is one of the most successful and highly regarded of its kind in the world, having brought to the forefront such roses as Peace, Mister Lincoln, Knock Out and Bonica.
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